the basic. guide
the face ritual
Healthy skin does not need ten products. It needs three good steps, done consistently.
At basic., our formulas are concentrated, natural and made without synthetic preservatives. You only need a little — and a consistent routine. Here is how to get the best from them, morning and evening.
Three simple steps
Cleanse · Balance · Care
01
Cleanse · especially at night
Clean skin, every time
At night, gently remove makeup and cleanse away pollution and excess sebum. Clean skin helps active ingredients absorb — the foundation of visible results.
Massage the cleansing oil onto dry skin, emulsify with a little lukewarm water, then rinse. In the morning, water or a face mist is enough: there is no need to over-cleanse.
💡 Use lukewarm, never hot, water: excess heat weakens the skin’s protective barrier.
02
Balance · morning & evening
Refresh and prepare your skin
After cleansing, a mist or aloe vera gel rebalances the skin and prepares it for the next products. Slightly damp skin holds on to hydration more effectively.
Spray the mist about 20 cm from your face, or apply a thin layer of aloe gel. Follow straight away with your serum or cream.
💡 Always apply from the lightest to the richest texture: mist → serum → cream.
03
Care · for your skin
A small amount is enough
This is the signature step. Our serums and creams are concentrated, so a little goes a long way. Warm a small amount between your fingers, then press it onto your face and neck.
Choose the product that suits your skin: CALM serum for sensitive skin, NUDE serum for normal to combination skin, SAGE serum at night for mature skin, and the combination & oily skin cream for a matte finish.
💡 Massage until fully absorbed, morning and evening. How you apply it matters as much as the product.
By skin type
Find your routine
calm
Sensitive & reactive skin
Redness, tightness and sensitivity. The CALM family soothes and supports the skin without harshness. Without harsh essential oils — suitable during pregnancy and breastfeeding.
View the CALM kit nudeNormal to combination skin
Everyday balance. The NUDE family keeps skin comfortable, neither too rich nor too light — the heart of a simple routine.
View the NUDE kit sageMature skin
To support radiance and firmness. The rich, firming SAGE family is ideal at night, while the skin renews itself.
View the SAGE kit pureCombination & oily skin
Shine and visible pores. A lightweight cream that mattifies and hydrates without feeling heavy, for a fresh finish all day.
View the cream
A few extra tips
Our tips
Less is more
Too many products can overwhelm the skin. A few well-massaged drops of serum work better than a thick layer.
Consistency comes first
A simple routine followed every day beats a perfect routine used only occasionally. Give your skin 3 to 4 weeks.
Keep away from light
Without synthetic preservatives, our products prefer a cool, dark place. That is part of truly natural skincare.
Make evenings count
Skin repairs itself at night. Always remove your makeup, even when you are tired.
Lightest to richest
Mist, then serum, then cream. Always apply the lightest texture first.
Listen to your skin
It changes with the seasons and stress. Adapt your routine: richer in winter, lighter in summer.
Not sure about your skin type?
Take our free one-minute quiz and get a basic. routine tailored to you.
basic. cosmetics are vegan, PETA-certified beauty products. They are not a substitute for medical advice. For a persistent skin concern, consult a dermatologist.