🧴 Simple, effective formulas, without unnecessary extras
We're not trying to sell you a magic promise in a jar.
At basic. , each ingredient has a function.
No additives for show, no disguised perfume, no trendy active ingredients if they serve no purpose.
Just organic, clean and well-dosed formulas — because that's how it works best.
cosmetics designed to do less, but better
Fewer products. Less packaging. Less waste.
All our products are designed with a logic of simplicity: useful, durable, and designed to last.
We manufacture in small quantities, locally, with constant attention to the impact of what we do.
The planet doesn't need to be saved with deodorant. It just needs us to stop doing stupid things.
🧪 Organic, safe, certified ingredients
All our ingredients are natural, organic, traceable and chosen for their effectiveness.
We favour short supply chains and reputable labels, not marketing buzzwords.
And we dose them carefully — not for decoration, but simply so that it works.
🧊 Reusable and consistent packaging
Glass, recyclable cardboard, refillable products.
No single-use plastic, no unnecessary packaging.
Our pots are designed to be easily kept, refilled or recycled.
We're not perfect, but we're doing our best. No greenwashing, no flashy displays.
🤝 Locally and independently manufactured
Everything is handmade by us in Lausanne, Switzerland.
No distant factory, no white label repainted with a minimalist logo.
We make what we sell, and we know exactly what's in it.
That's our name on the jar. And that's no small thing.