Tier 1 · entry
Essentiel
from 0 points
- 5 points per CHF spent
- Mini gift on your birthday
- Free shipping from CHF 70
- -20% voucher welcome
Natural · refillable · made in Lausanne
The deodorant you keep.
One applicator made to last. Four solid refills to change the scent, not the case.
- 4 scents to choose from
- PETA-certified vegan
- free delivery from CHF 70
prepared within 1 business day
Swiss Post tracking
Free shipping
from CHF 70 · shipped within 1–2 business days
Made in Lausanne
artisanal lab · Switzerland
PETA certified vegan
short formulas · aluminium-free
Skin diagnosis · face
Let’s find the products made for your skin.
Six questions to build a facial routine that truly matches your skin and concerns. A precise analysis, with only the right products in the right order.
question 1 of 6
your skin
How would you describe your skin?
question 2 of 6
your priorities
What is your main priority right now?
question 3 of 6
your sensations
How does your skin feel after cleansing?
question 4 of 6
your habits
How do you currently cleanse your face?
question 5 of 6
your daily life
How often do you wear makeup?
question 6 of 6
your routine
Which routine level suits you?
In the press
In the press.
The routine in a kit
The ritual in one kit.
Three kits, three benefits. The same ritual: cleanse, balance, nourish. Choose based on your skin and your needs.
Face kit NUDE.
To rebalance your daily routine. Hydration, comfort, skin that breathes. The go-to kit, recommended for all skin types.
Face kit CALM.
For reactive skin, sensitive to external aggressions. Soothing, comfort, restored sensations.
Face kit SAGE.
To restore tone and firmness. First signs of aging, loss of bounce. The complete firming ritual.
Customer reviews · videos
Seen by those who wear them.
Our customers' videos, unfiltered.
lip balm@Camila
lip balm@Lorrana
refillable deo@Mareva
lip balm@sara
refillable deo@Joana
New · glow
One oil, three uses.
It disappears in seconds, leaving only a glow. On the body after showering, on the face as a finishing touch, and through the lengths to add shine.
- 89% organic plant oils
- A veil of radiance, non-greasy finish
- Essential-oil free · PETA vegan
CHF 2550 ml
discover the oil
Free delivery from CHF 70 · prepared within 1–2 business days
NewThe basic. club · free membership
Every purchase counts, every gesture is rewarded.
Three progressive tiers. The more loyal you are, the more perks you unlock - permanent discounts, private sales, birthday gifts.
5 pts/CHF
earned with every order
200 pts
on your birthday
100 pts
per product review
Tier 2 · intermediate
Signature
from 750 points
- -5% permanent discount
- -10% on events (4x/year)
- Free sample with every order
- Free shipping from CHF 60
- Private sales 48h early
- Product gift on your birthday
Tier 3 · top
Iconique
from 1,500 points
- -10% permanent discount
- -20% on events (4x/year)
- Free sample with every order
- Free shipping from CHF 50
- Private sales 96h early
- Mystery gift on your birthday
Referral · share the brand
Help your friends discover basic.
Your friend gets 250 points
·
You get 250 points
·
no minimum order
Status is calculated over the last 12 months and updates automatically. Points don't expire as long as the account is active.
Frequently asked questions
Everything you want to know before ordering.
Is this really going to work for me?
We formulate in small batches in our Lausanne laboratory, and test each product before it goes on sale. Our deodorant has been validated by Eurofins Dermscan, an independent laboratory. For the face, our serums and skincare products use simple, well-established active ingredients, without inflated promises.
If an eligible product does not suit you, contact us within 14 days of receipt. Returns apply to unopened and unused products, with certain exclusions. See the return conditions.
What are your shipping times and costs?
Orders are dispatched from Lausanne within 1 to 2 business days. Delivery in Switzerland generally takes 2 to 4 business days after the order, depending on the postal service.
We deliver exclusively to Switzerland. Shipping is free from CHF 70; below that, economy shipping costs CHF 7.
How do I choose the right product for me?
Several options, depending on what you need: for your face, our six-question skin diagnostic recommends a routine suited to your skin and priorities. For deodorant, the Classik contains bicarbonate (highly effective), and we offer three bicarbonate-free formulas for reactive skin: Woody, Floral and Sensitive Skin.
If you are still unsure, message us on WhatsApp or by email. Raluca replies personally within 24–48 business hours and will guide you based on your needs.
Is the payment secure? What payment methods do you accept?
Payment is processed through Shopify Payments, which is PCI-DSS Level 1 certified (the highest standard of banking security). Your banking details never pass through our servers.
We accept Visa, Mastercard, American Express, TWINT, Apple Pay, Google Pay, and PayPal. For orders over 100 CHF, installment payments are available via Klarna.
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