we present to you our basics.
our values
Welcome to the world of basic. , where beauty meets authenticity, sustainability, transparency and ethics. At basic. , we firmly believe that true beauty lies in simplicity and honesty. This is why we are committed to offering natural cosmetic products that respect not only your skin, but also our natural resources.
authentic
We focus on the essentials, without innovative technology or complex formulas. Our products are developed with quality, certified organic ingredients. Our goal is to take care of your body while respecting our earth, all with simple and effective formulas.
sustainable
Our products are developed to meet sustainability criteria, whether it concerns raw materials, suppliers, containers, formulas and use. Thus, we guarantee cosmetics that respect the environment, our waters, and your body.
transparent
We have chosen to be labeled by internationally renowned labels. These act as an insurance policy for our customers, because every product we develop and everything we do is verified by external organizations.
etiquette
We develop products with natural ingredients, without harmful chemicals, vegan and without animal testing. We also choose suppliers committed to organic and fair trade agriculture to support responsible agriculture for the land and life.
we are natural, organic certified, vegan, swissmade
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