our first deodorant prototype

In March 2018, in our kitchen, we created our first natural deodorant. A simple, effective, and skin-friendly formula, born from the desire to offer a healthy and minimalist alternative to conventional products.

a simple, natural and committed beauty

basic. was born from a clear idea: to offer natural and minimalist skincare, without superfluous ingredients, for healthier and more responsible beauty. Faced with conventional cosmetics often full of unnecessary components, we chose to create effective, organic and ethical formulas that respect both the skin and the environment.

Our mission is to offer transparent, ethical, and locally sourced cosmetics, where each product is carefully designed to combine simplicity, quality, and sustainability.

Raluca & Sébastien: artisans of authentic beauty

Passionate about natural cosmetics and driven by the desire to do things differently, Raluca and Sébastien founded basic. with a clear vision: to create simple, effective and skin-friendly skincare.

Their minimalist and committed approach is based on carefully selected organic ingredients and local manufacturing, guaranteeing transparent products accessible to all.