A readable formula.
On each product sheet, you will find the ingredients and what you need to know to choose the formula that suits you.
Our history · Lausanne
Your skin deserves better than unnecessary extras.
Born in Lausanne in 2018, basic. creates products that we understand, that we enjoy using and that we want to use every day.
The initial idea
Good care finds its place in real life.
It's all in the details.
A gesture we love.
A texture, a perfume or the absence of perfume, an easy application: these details change the way you experience a product.
An object to keep.
With the refillable deodorant, you keep the applicator and replace the refill when it's finished.
From the first deodorant to refillable
The same idea. A new gesture.
Initially, there was the balm deodorant. Then the desire to make the gesture easier to keep: an applicator that you choose once and refills that you change.
The choice of formula remains personal. Our role is to help you understand the differences to find yours.
A story that continues.
The first gesture.
The brand takes shape around natural cosmetics which should also make you want to use them.
Keep the essentials.
The deodorant evolves towards a system where the applicator remains and the formula is renewed.
Choose freely.
Deodorants, facial, body and hair care: several paths to a more personal routine.
And now?