« I was scared to switch to natural deodorant after years of aluminum. KIIMA works just as well – and I've never had to buy another plastic stick again. »
Bestsellers
The essentials.
12 products our customers love. Not a marketing ranking - the selection that 500+ people validate with every order.
+500
loyal customers
4.8/5
average rating
67%
reorder
Updated April 2026The star trio
The podium.
Three products that drive basic. - each for a specific reason.
#01
nude
#02
nude
#03
cure
NUDE Serum
The linchpin of your routine. Neither too rich, nor too light - the balance that most skin types seek.
View the serum
KIIMA deodorant kit
Applicator bought once, refills for life. Our signature, and the trigger for basic loyalty.
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Lip balm kit
The gentlest introduction to the refillable system. Small price, big ecological commitment.
View the kit+500
Verified Klaviyo reviews
4.8/5
Average rating
67%
Reorder within 90 days
Three testimonials.
« NUDE serum has become my everyday essential. My skin is more stable, less temperamental with the seasons. I automatically reorder it. »
« I like the "no fuss" aspect. The products are effective, the packaging is pretty, and customer service responds personally. Rare these days. »
The rest of the selection
And the other 9.
7 produits
Why these products?
It's no coincidence.
Three criteria we respect before a product enters this selection.
01
Proven performance.
No product in this selection without laboratory testing + customer feedback. 85% odor reduction over 24 hours (Eurofins Dermscan), Klaviyo Reviews ratings above 4.5/5, measured repurchase rate.
02
Seven years of running in.
basic. has been around since 2018. The products we keep are those that have survived 7 years of iteration, feedback, and reformulation. The others have been withdrawn.
03
Made in Lausanne.
All formulation and production takes place in our laboratory. No subcontracting, no Asian factory. Verònica supervises each batch before shipment.
Based on your need, a basic. family.
Nourish, soothe, balance, firm, purify, illuminate.
14-day returns
even if opened
Free shipping
from 70 CHF · shipped in 24h
Made in Lausanne
artisanal lab · Switzerland
PETA certified vegan
+500 reviews · aluminium-free