Natural beauty products are experiencing a real boom in 2026, attracting a growing number of followers seeking authenticity. Faced with environmental challenges and the desire to preserve the health of our skin, many of us are looking for healthier, more transparent, and responsible solutions.
But how do you navigate all the innovations and promises on the market? This article reveals the 8 best natural beauty products you absolutely must adopt this year for a radiant, effective, and eco-friendly routine.
We selected these gems based on demanding criteria: proven effectiveness, clean ingredients, reliable labels, enthusiastic user reviews, and groundbreaking innovations. Ready to discover how to transform your beauty routine while taking care of yourself and the environment? Follow the guide!
The rise of natural beauty products in 2026
The natural beauty products market is set to explode in 2026. According to the latest studies, the sector is experiencing annual growth of over 12%, driven by an unprecedented enthusiasm for healthier and more environmentally friendly solutions. Shelves are overflowing with new products, and every month seems to see the emergence of a new socially responsible brand. This shift is not just a passing trend; it's part of a fundamental movement that is redefining how we take care of ourselves.
Why is natural beauty product so successful? Consumers are increasingly attentive to the ingredients in their cosmetics. The rejection of controversial ingredients (parabens, silicones, endocrine disruptors) is accompanied by a demand for transparency and traceability. We want skincare that is not only effective but also safe for our skin and the planet. Studies show that the majority of us now read labels and favor brands that clearly state their ethical approach.
In terms of innovation, natural cosmetics have never been so creative. Laboratories are focusing on green biotechnology, upcycling ingredients from the food industry, and zero-waste packaging. Natural beauty products in 2026 also stand out for their short formulas and proven effectiveness. Pioneering brands, such as those launching refillable deodorants or solid cleansing oils, have become benchmarks. These innovations make the beauty experience more responsible without sacrificing the pleasure of use.
The impact of social media and influencers is immense in democratizing natural beauty products. Shared opinions, filmed routines, and "zero plastic" challenges are inspiring a new generation of consumers. Our habits are evolving with the rise of bulk buying, personalized subscriptions, and refillable products. At the same time, European legislation is strengthening requirements for composition and labeling, guaranteeing even greater safety. To better understand this phenomenon and the influence of consumer expectations, you can consult Global Cosmetics Trends: How Consumer Expectations Shape Beauty and Sustainability .
8 Best Natural Beauty Products to Adopt in 2026
Looking to revolutionize your routine with truly effective and eco-friendly natural beauty products? In 2026, the diversity and quality of natural alternatives have never been so impressive. After analyzing innovations, consumer reviews, and transparency criteria, we've selected 8 must-haves.
Whether you're a beginner or already a fan of natural products, each item on this list has been chosen for its effectiveness, impeccable composition, and commitment to the environment. If you'd like to understand why it's time to make the switch, check out "Switching to Natural Cosmetics" to delve deeper into the reasons for this transition.
1. Basic natural balm deodorant.
The basic natural balm deodorant has become a benchmark among natural beauty products in Switzerland and Europe. Its minimalist and vegan formula, free of aluminum and bicarbonate, is suitable for even the most sensitive skin.
- Price : CHF 24.00 on promotion, CHF 26.00 at the normal price.
- Packaging : recyclable, with an exclusive refillable system.
- Production : local and artisanal, for a reduced carbon footprint.
Benefits :
- Long-lasting effectiveness, even during intense activity.
- Respect for the skin microbiome.
- Zero waste, ideal for an eco-friendly bathroom.
Disadvantages:
- Price slightly higher than average for natural beauty products.
- Sales are primarily online.
For whom? Demanding consumers, zero-waste enthusiasts, and those seeking a healthy alternative to conventional deodorants.
Why adopt it in 2026? It embodies the future of natural beauty products: effectiveness, ethics and innovation are combined for a responsible daily gesture.
Customer rating: 9.4/10, over 500 enthusiastic reviews.
2. Lamazuna Solid Cleansing Oil
Lamazuna's solid cleansing oil is increasingly popular among natural beauty product enthusiasts thanks to its 100% natural formula. Composed of kokum butter and organic sunflower oil, it effectively removes makeup, even waterproof.
- Price : €12.50.
- Format : sturdy, easy to carry, zero waste.
- Packaging : compostable, plastic-free.
Benefits :
- Gentle makeup removal, without stinging the eyes.
- Suitable for all skin types, even sensitive skin.
- Perfect for travel and minimalist routines.
Disadvantages:
- A solid format that requires some getting used to.
- Must be rinsed with lukewarm water.
For whom? For those who want a green beauty routine, without compromising on effectiveness.
Why adopt it in 2026? It embodies the new generation of natural beauty products: practical, innovative and totally environmentally friendly.
Unique selling point: A zero-plastic alternative to liquid cleansing oils.
3. Biarritz Laboratories Mineral Sunscreen
Laboratoires Biarritz mineral sunscreen stands out in the category of natural beauty products for the whole family. Its organic formula, based on non-nano mineral filters, effectively protects against UVA and UVB rays, while respecting the planet.
- Price : €19.90 (50ml tube).
- Protection : SPF50+, suitable for children and adults.
- Formula : fragrance-free, allergen-free, ocean-friendly.
Benefits :
- Immediate protection, without a white film.
- Suitable for sensitive skin.
- Certified organic and ocean-friendly.
Disadvantages:
- Texture sometimes thick.
- Price higher than average.
For whom? Families, sports enthusiasts, sea lovers and environmentalists.
Why adopt it in 2026? It combines innovation and ecological responsibility, a sure value for natural beauty products.
Unique selling point: A pioneer in clean solar energy, committed to ocean protection.
4. Oden Radiance Face Serum
Oden's radiance face serum elevates the natural beauty product category thanks to its 100% French composition. Made exclusively with local plant oils, it is fragrance-free and preservative-free.
- Price : €38 (30ml).
- Ingredients : first cold-pressed oils, full traceability.
- Suitable for : all skin types, especially dull or dehydrated skin.
Benefits :
- Boosts radiance and vitality.
- Nourishes without leaving a greasy residue.
- Short supply chain, support for French farmers.
Disadvantages:
- Oily texture, requires application on damp skin.
- May not be suitable for those who prefer light textures.
For whom? City dwellers, with tired skin, are fans of a natural anti-stress routine.
Why adopt it in 2026? It symbolizes the rise of local, transparent and ultra-effective natural beauty products.
Unique selling point: Traceability and commitment to French agriculture.
5. Pure Nature solid shampoo
Pure Nature solid shampoo is an essential ally for a respectful and eco-friendly hair care routine. Its vegan formula, free of sulfates and silicones, enriched with clay and essential oils, is suitable for all hair types.
- Price : CHF 9.90 (60g).
- Duration : up to 50 washes, economy size.
- Packaging : recycled cardboard, zero plastic.
Benefits :
- Abundant foam, effective washing.
- Soft, light and shiny hair.
- Suitable for hard water, Swiss made.
Disadvantages:
- Requires adaptation when transitioning to solid form.
- May dry out very dry ends.
For whom? Travelers, zero-waste enthusiasts, all hair types.
Why adopt it in 2026? It's a must-have natural beauty product for a minimalist and responsible bathroom.
Unique selling point: Made in Switzerland, suitable for all waters.
6. Respire Purifying Face Mask
The Respire purifying face mask has quickly become a favorite among natural beauty products for its short and effective formula. Combining green clay, spirulina, and organic aloe vera, it purifies without drying.
- Price : €16.90 (50ml).
- Certification : Cosmos Natural, vegan, French manufacturing.
- Texture : smooth cream, easy to apply.
Benefits :
- Tightens pores, immediate detox effect.
- Does not dry out the skin.
- Minimalist formula, suitable for combination to oily skin.
Disadvantages:
- Strong vegetal odor.
- Tube format, no refills.
For whom? Combination to oily skin, needs weekly purification.
Why adopt it in 2026? It responds to the growing demand for short, effective, and uncomplicated natural beauty products.
Unique selling point: Visible effect from the first use.
7. Le Papier Lip Balm
Le Papier lip balm is revolutionizing natural lip beauty products with its compostable stick and 100% natural formula. Say goodbye to plastic, hello to eco-design!
- Price : €4.95.
- Ingredients : shea butter, vegetable oils, no artificial fragrance.
- Packaging : biodegradable, cruelty-free.
Benefits :
- Long-lasting hydration.
- Easy and gentle application.
- Ideal size for children and minimalists.
Disadvantages:
- May melt in the sun.
- Small format, needs to be renewed frequently.
For whom? Nomads, children, lovers of pure and simple natural beauty products.
Why adopt it in 2026? This is the first zero-plastic lip balm, perfect for an ethical routine.
Unique selling point: Pioneer of zero plastic in the European market.
8. Typology Hydrating Toner
Typology's hydrating toner is a gem among natural beauty products for awakening and soothing the skin. Made with organic rose water and plant-based hyaluronic acid, it intensely hydrates without any unnecessary ingredients.
- Price : €14.90 (200ml).
- Formula : ultra-short, vegan, alcohol-free and perfume-free.
- Packaging : glass bottle, recyclable.
Benefits :
- Soothes and prepares the skin to receive treatments.
- Suitable for sensitive skin.
- Clinically proven efficacy.
Disadvantages:
- Fragile bottle, requires a reusable cotton ball.
- May not be suitable for extremely busy routines.
For whom? Sensitive skin, fans of layering, seeking a natural glow.
Why adopt it in 2026? Because it embodies the new generation of natural beauty products: effectiveness, simplicity and respect for the skin.
Unique selling point: Minimalist formulation, visible results.
Summary table of the 8 best natural beauty products in 2026
| Product | Category | Price | Major advantage | For whom? |
|---|---|---|---|---|
| Basic deodorant. | Hygiene | CHF 24.00 | Rechargeable, efficient | Sensitive, eco-conscious skin |
| Lamazuna Oil | Makeup removal | €12.50 | Solid, zero waste | All skin types |
| Biarritz Cream | Solar | €19.90 | Ocean-friendly, organic | Families, athletes |
| Oden Serum | Facial treatment | €38 | Local oils, radiance | Dull skin, city dwellers |
| Pure Nature Shampoo | Hair | CHF 9.90 | Long-lasting, vegan | All hair types, travelers |
| Breathe Mask | Facial treatment | €16.90 | Quick detox | Combination to oily skin |
| Balm The Paper | Lips | €4.95 | Compostable, natural | Nomads, children |
| Lotion Typology | Tonic | €14.90 | Hydration, clean | Sensitive skin |
With these natural beauty products, you can create a complete, healthy, and eco-friendly routine. Each product has been tested and approved to meet the needs of today's increasingly demanding consumers in terms of quality and ethics.
How to incorporate these natural products into your beauty routine?
Adopting natural beauty products into your daily routine is an exciting step, but it requires a bit of planning. Many of us want to switch to a healthier routine that's kinder to our skin and the planet. But how do you take the plunge without stress or unpleasant surprises?
Why switch to natural beauty products?
More and more people are choosing natural beauty products to limit their exposure to controversial ingredients and take care of their health. Clean, certified, and transparent formulas provide reassurance. The planet also benefits, thanks to recyclable packaging and biodegradable compositions.
To make this transition successfully, it's essential to be well-informed about ingredients to avoid. For example, some endocrine disruptors are still present in many conventional products. To learn more about these substances to watch out for, see this detailed article .
Steps for a smooth transition
Start by gradually replacing one product at a time. For example, first opt for a natural deodorant, then a solid shampoo. This limits the risk of reactions and allows your skin or hair to adapt to the new formulas.
A detox phase may occur, especially for hair, but it's temporary. Be patient and observe the changes. The important thing is to listen to your body and adjust your routine if necessary.
Adapt your routine to your skin and hair
Every skin and every head of hair is unique. To maximize the benefits of natural beauty products, choose formulas suited to your skin or hair type. Sensitive skin will appreciate fragrance-free and allergen-free products, while dry hair will benefit from shampoos rich in plant oils.
Don't hesitate to seek advice from professionals or read user reviews to refine your choices.
Tips to optimize the effectiveness of natural beauty products
To fully benefit from your natural beauty products, apply them to clean, slightly damp skin, or combine them to create synergies (for example, serum and toner). Use a gentle and consistent application technique.
Consistency is key. Incorporate these treatments morning and evening, and adjust the frequency as needed. For additional advice and practical tips, discover these 10 tips for an eco-friendly daily beauty routine .
Examples of natural routines and testimonials
Here's an example of a morning routine: gentle cleansing, hydrating lotion, brightening serum, mineral sunscreen. In the evening, opt for a solid cleansing oil, a purifying mask once or twice a week, and a nourishing lip balm.
Many people report brighter, less reactive skin and a feeling of well-being after a few weeks. According to a recent study, 68% of users maintain their natural skincare routine after 6 months, demonstrating their satisfaction.
Expert advice and precautions
Before using any new skincare product, perform a patch test on a small area. If you have any doubts, especially if you have very sensitive skin or a history of allergies, consult a dermatologist.
By gradually adopting natural beauty products, you're making a beneficial choice for your skin and for the planet. The key is to listen to your body and proceed at your own pace.
Natural beauty trends to follow in 2026
The world of natural beauty products is evolving at an impressive pace in 2026. Consumers are looking not only for effective skincare, but also for solutions that respect the planet and their health. This year, several trends are redefining beauty routines and transforming our daily habits.
Among the key trends, upcycling is emerging as a must-have. Brands are innovating by using ingredients derived from plant-based waste, such as fruit seeds or coffee grounds. This allows them to create highly effective formulas while minimizing environmental impact. Personalized skincare is also gaining ground. Thanks to online skin diagnostics and the rise of technology, everyone can now tailor their routine to their unique needs. Minimalist routines and slow beauty are gaining popularity, focusing on quality over quantity.
The formulation of natural beauty products is also undergoing a revolution. The emergence of waterless cosmetics reflects the desire to reduce resource consumption. These concentrated formulas, in powder, solid, or oil form, offer maximum effectiveness while generating less waste. Green biotechnology makes it possible to obtain powerful active ingredients, derived from fermentation or cell culture, for visible and lasting results. To discover more details on these developments, see The 12 Beauty Trends You Need to Know for 2026 .
Digital technology is making its way into our bathrooms. Personalized diagnostics, customized subscriptions, and online advice are making it easier to adopt natural routines tailored to each individual. Natural beauty products are also benefiting from the expansion of refillable and compostable packaging, further reducing their environmental footprint. According to market forecasts for cosmetic products , the sector is expected to grow by 4.26% annually between 2025 and 2034, demonstrating the enduring enthusiasm for this new generation of skincare.
By 2026, following these trends will not only allow you to take care of your skin, but also to adopt a conscious and environmentally conscious approach. Natural beauty products are constantly innovating to meet our expectations, while shaping the future of committed and responsible beauty.
We've reached the end of our selection of the 8 best natural products to adopt in 2026, and I hope you're feeling inspired to evolve your beauty routine towards greater simplicity and respect for both your skin and the planet. Sometimes, a small change is all it takes to see a real difference, and if you're curious to start gently, why not try a natural, minimalist, and effective deodorant designed for all skin types? We've tested it and loved it, so if you want to take the plunge, try it now! You'll see, many of us can't live without it!