Privacy policy

Privacy policy - basic.

Last updated: 29 April 2026

1. Data controller

basic Natural Sarl
Rue de la Pontaise 18
1018 Lausanne, Switzerland
Email: cs@basicbrand.ch
Business identification number: CHE-253.371.660

2. Legal framework

This policy is governed by the new Federal Act on Data Protection (nLPD), which entered into force on 1 September 2023, and its implementing ordinance (OPDo). The competent supervisory authority is the Federal Data Protection and Information Commissioner (PFPDT).

3. Data collected

When you place an order or browse basic-cosmetics.bio, we may collect the following data:

  • Identification data: surname, first name, email address, postal address, telephone number
  • Order data: products ordered, amounts, purchase history
  • Browsing data: IP address, browser type, pages visited, duration of visit
  • Payment data: payment information is processed directly by Shopify Payments and is not stored by basic.

4. Purposes of processing

Your data is used to:

  • Process and deliver your orders
  • Manage your customer account and loyalty programme
  • Send you marketing communications (only if you have consented)
  • Improve our website and your shopping experience
  • Comply with our legal obligations

5. Third-party services

We use the following third-party services to operate our store:

  • Shopify: store hosting and order management
  • Shopify Payments: payment processing
  • Klaviyo: sending newsletters and marketing emails
  • Smile.io: loyalty programme management
  • Google Analytics: analysis of traffic and visitor behaviour
  • Meta Pixel: measuring advertising campaign performance

6. Retention period

Your data is retained for as long as necessary for the purposes for which it was collected. Order data is retained for 10 years in accordance with Swiss accounting obligations (Code of Obligations). Browsing data is retained for a maximum of 12 months. You may request deletion of your customer account at any time.

7. Cookies

Our website uses cookies necessary for the store to function (cart, session, preferences). Analytics cookies (Google Analytics) and advertising cookies (Meta Pixel) are also used to improve our services and measure our campaigns. You can configure your browser to refuse non-essential cookies.

8. Your rights

Under the nLPD, you have the following rights:

  • Right of access: obtain a copy of your personal data
  • Right to rectification: correct inaccurate data
  • Right to erasure: request deletion of your data
  • Right to portability: receive your data in a structured format
  • Right to object: object to the processing of your data for marketing purposes

To exercise these rights, contact us at cs@basicbrand.ch. We respond within 30 days. If you believe your rights are not being respected, you may lodge a complaint with the PFPDT.

9. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, modification, disclosure or destruction. Our store uses the HTTPS protocol to secure data exchanges.

10. Newsletter

You can subscribe to our newsletter to receive our news and offers. Subscription is voluntary and you can unsubscribe at any time using the link in each email or by contacting us. We use Klaviyo to manage our mailings.

11. Changes

We reserve the right to change this policy at any time. The last updated date appears at the top of this page. We invite you to consult it regularly.

12. Contact

For any questions about the protection of your data:
basic Natural Sarl
Rue de la Pontaise 18
1018 Lausanne, Switzerland
cs@basicbrand.ch